Joe Momber at Auto Body News wrote an interesting article in this month’s (Jan) edition of Auto Body News. Joe covers a number of strategies to get more business in your shop. It’s well worth the time, so click here to check it out.
Posts Tagged ‘Sales’
Give Customers a Reason to Call You
Sunday, January 31st, 2010Cleaning up with Guerilla Marketing Tactics
Saturday, November 14th, 2009
FREE Car wash! Aah, the age-old promise of something for nothing. Well… I talked to a shop owner last week that has a new spin on the ole Free Car Wash pitch. This is not to be confused with the “Free Car Wash for life” that I blogged about a month ago.
This guerrilla marketing tactic goes something like this – (more…)
Are you thinking outside the box?
Monday, October 5th, 2009
Joe Momber, Sales and Marketing Manager for Autbody News, recently wrote an article about thinking outside the box. In his article, Momber recommends that shop owners look at new ways of generating sales. For example, one idea is to provide services other than collision repair, like mechanical, glass, or PDR. I know several shops are already doing this, but seriously, how often do we really try to up-sell our current customer? We are all familiar with up-selling. If you go to McDonalds and order a hamburger we know that we are about to hear “You want fries with that?” We should get the same habit. Maybe something like, “You want an oil change and complete detail with that collision repair?” Anyway, read Joe’s article, maybe it’ll give you a few ideas.
Be sure to fan us on Facebook for more business tips.
Hey shop owners, check out this extreme marketing tip and pull in more business!
Sunday, September 13th, 2009
Recently, I visited with a few shop owners that are utilizing an unusual marketing technique that seems to be very effective. Here’s the gist of it.
Offer your customers a FREE car wash for life. That’s right; you offer to wash your customer’s car once a month forever and for FREE.
Details:
First, set the qualifiers; maybe something like a repair job with a minimum dollar amount (i.e. $2000) and then set the conditions, something like, washing a specific vehicle once a month at a scheduled time (no drop-ins).
So, what happens after you start washing cars for free? You already know the answer… (more…)
more website tips
Saturday, May 9th, 2009Here are some more tips to help you create a successful website for your Collision Repair Shop.
Do focus on your customer. Like the old saying goes, “all your customers listen to the same radio station WII FM” (What’s in it for me). Look at your website from the customer’s prospective. What information can you provide that will help your customer? A good way to find out is to ask them. Make it a point to ask every customer that you talk to. In fact, your customers will tell you several ways to improve your business if you will just listen.
Don’t make your website all about how great you are. Of course you should promote yourself and point out your strengths, but you also need to focus on the benefit to the customer.