Archive for the ‘Website Design’ Category

Okay, you have a website. Now what?

Tuesday, December 22nd, 2009

Website FrustrationSo you created a website and then braced yourself for the onslaught of customers that were waiting to beat down your door to give you money.

But wait… nothing happened.

A long of nothing happened. How can this be? Something must be wrong! Everyone said, “Get a website!”, so I got a website. But nothing happened. If fact, I’ve had a website for several months and no one even knows that I have it!

Did I get ripped off? Answer: Maybe, but most likely you didn’t.

Let’s look at how to make your website work for you.

First let’s focus on the website itself: (more…)

How a blog can seriously help your business

Monday, October 26th, 2009

I just read an excellent article in the Net Gazette and I wanted to pass it on.

Click here to read the article.

Most Collision Repair shops have relatively small sites and that makes it more difficult to rank high in the search engines. This article helps us understand how the search engines work and gives us advise on how to improve our SEO.

CollisionBuilder.com on Facebook

Make the most of your shop's Website

Monday, October 19th, 2009

Brian Albright, associate editor for Frontline Solutions, has written a great article in ABRN entitled, “Making the most of your shop’s Website”. The article highlights a shop in Florida that credits their website as one of the key factors contributing to the shop’s success. The article goes on to give website tips from collision repair website expert David Moore of CollisionBuilder.com (shameless plug goes here). Be sure to check it out. It’s full of useful information.

Keep your website fresh

Monday, June 29th, 2009

Keep your website updated. It’s important to keep your website fresh and functioning. Change you content from time to time and maintain your links.

Don’t let your website become stale. Sooner or later some of the external links on your site will change and if you don’t update the links, you will suffer from “link-rot.” (Sounds gross doesn’t it?) “Link-rot” means your links have become irrelevant or broken. This is a dead giveaway that your site is dying.

Collision Repair Website Tip of the Day

Wednesday, May 27th, 2009

Use “Real” Pictures on your website. When I say real pictures, I mean actual pictures of past work at your shop, including the cars, employees and customers. When people go to your website they want to see pictures of real people. When you use pictures of models and pictures of cars that you didn’t work on, it is a dead giveaway that your site is a cookie-cutter template site. It’s not that difficult to snap a few digital pictures and get your website designer to edit them.

Don’t steal pictures off the internet to use on your website. If your website designer is coming up with pictures for you, make sure to ask where they came from.