Joe Momber, Sales and Marketing Manager for Autbody News, recently wrote an article about thinking outside the box. In his article, Momber recommends that shop owners look at new ways of generating sales. For example, one idea is to provide services other than collision repair, like mechanical, glass, or PDR. I know several shops are already doing this, but seriously, how often do we really try to up-sell our current customer? We are all familiar with up-selling. If you go to McDonalds and order a hamburger we know that we are about to hear “You want fries with that?” We should get the same habit. Maybe something like, “You want an oil change and complete detail with that collision repair?” Anyway, read Joe’s article, maybe it’ll give you a few ideas.

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