We all agree that in order to make more money we must develop repeat customers. To develop repeat customers we must satisfy our current customers.

So, satisfied customers = more money.

Now we simply ask our customers to point out areas that we were less than perfect and then we change our systems and procedures to correct our weaknesses.

The best tool for this task is the customer satisfaction survey.

Several shops already utilize a customer satisfaction survey system. Some shops use an outside company to handle the process and other shops handle everything in house and there are a few shops that handle everything electronically through their website or email.

Regardless of how you decide to do it, here are a few tips and tricks to help you get the most out of your customer surveys. (more…)